‘Last Year's Model' Empowers You to Say ‘No'
Marissa Brassfield — April 26, 2009 — Eco
References: lastyearsmodel.org & treehugger
'Last Year's Model' is a site that empowers tech geeks to hang onto their still-working gadgets instead of buying the newest MP3 player, mobile phone or computer. As the site's creators point out, the practice of reusing perfectly functional gadgets saves the planet—albeit through laziness.
'Last Year's Model' encourages users to share their stories on their blogs, Facebook, Twitter, Flickr, or the site itself.
Implications - The world is becoming increasingly environmentally conscious, with all industries being held accountable for their environmental initiatives or lack thereof. The ability for a business to create products that allow people to reuse their existing products is extremely appealing for consumers who favor recycling.
'Last Year's Model' encourages users to share their stories on their blogs, Facebook, Twitter, Flickr, or the site itself.
Implications - The world is becoming increasingly environmentally conscious, with all industries being held accountable for their environmental initiatives or lack thereof. The ability for a business to create products that allow people to reuse their existing products is extremely appealing for consumers who favor recycling.
Trend Themes
1. Sustainable Reuse - The trend of reusing perfectly functional gadgets is gaining momentum as consumers become more environmentally conscious, creating opportunities for businesses to develop products that support sustainability.
2. Consumer Empowerment - Last Year's Model empowers consumers by encouraging them to hold onto their still-working gadgets, highlighting the potential for businesses to provide tools and platforms that enable consumers to make sustainable choices.
3. Social Sharing - The practice of sharing stories on blogs, social media, and dedicated platforms like Last Year's Model promotes community engagement and amplifies the message of reusing products, presenting opportunities for businesses to leverage social sharing for their sustainability initiatives.
Industry Implications
1. Electronics - The electronics industry can capitalize on the trend of sustainable reuse by developing innovative upgrade options, repair services, or trade-in programs that prolong the lifespan of gadgets and reduce electronic waste.
2. E-commerce - E-commerce platforms can tap into the trend of consumer empowerment by curating a selection of refurbished products and fostering an online community where customers can share their experiences, encouraging sustainable purchasing habits.
3. Social Media - Social media platforms can explore partnerships with initiatives like Last Year's Model to promote social sharing of stories related to sustainable reuse, demonstrating their commitment to environmental sustainability and engaging their user base in meaningful conversations.
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