The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
Justin Lam — April 25, 2018 — Marketing
References: thewalkingdeadwine & thisisinsider
The Last Wine Company recently launched a line of Walking Dead-inspired wine that utilizes the free app Living Wine Labels. The wine -- which was released in celebration of the show's Season 8 premiere -- utilizes the app to create interactive AR labels, which feature the show's protagonist as well as a collection of zombies. The Living Wine Labels app was first introduced by Treasury Wine Estates for its 19 Crimes Brand, which utilized AR to feature portraits of infamous convicts in Australia's history.
The Last Wine Company currently offers two expressions in its Walking Dead category, each of which have a distinct AR label. The first is the 'Blood Red Blend,' with a label that features Rick Grimes starring down a horde of zombies. When the app is launched and pointed at the label, the scene becomes animated and the hero fights off the monsters. The second wine is known simply as 'Cabernet Sauvignon' and features an oncoming onslaught of zombies. When the AR lens is applied to this label, a single creature breaks out of the label and smashes into the phone screen.
Image Credit: Treasury Wine Estates
The Last Wine Company currently offers two expressions in its Walking Dead category, each of which have a distinct AR label. The first is the 'Blood Red Blend,' with a label that features Rick Grimes starring down a horde of zombies. When the app is launched and pointed at the label, the scene becomes animated and the hero fights off the monsters. The second wine is known simply as 'Cabernet Sauvignon' and features an oncoming onslaught of zombies. When the AR lens is applied to this label, a single creature breaks out of the label and smashes into the phone screen.
Image Credit: Treasury Wine Estates
Trend Themes
1. Interactive AR Labels - Opportunity for brands to create unique and engaging experiences by incorporating augmented reality in their product labels.
2. Entertainment-inspired Products - Potential for companies to tap into popular entertainment franchises to create themed products and attract passionate fans.
3. AR Integration in Marketing - Innovative way for brands to use augmented reality as a marketing tool to enhance customer engagement and create memorable experiences.
Industry Implications
1. Wine and Spirits - Disruptive innovation opportunity for wine and spirits companies to create AR-powered labels that add interactive elements to their products.
2. Entertainment Merchandise - Market opportunity for companies to develop merchandise and products based on popular entertainment franchises, leveraging fan loyalty and engagement.
3. Augmented Reality Technology - Potential for companies in the augmented reality industry to offer AR integration solutions for brands looking to incorporate immersive experiences in their marketing strategies.
3.5
Score
Popularity
Activity
Freshness
