Going Like Sixty — May 16, 2007 — Fashion
References: MobileEdge
Mobile Edge and Maddie Powers, a Chicago based design firm, has launched some retro-fun bags for laptops. The new women's line, CuteBug, features the glamour of yesterday's Hollywood starlets. The men's line, Dig, offers an array of bags each with a sports pulp icon image on the outside of the bag as well as the actual vintage magazine cover printed on the inside lining.
Implications - While consumers constantly crave the newest and most cutting-edge technologies, they seem to enjoy complimenting high-tech gadgets with something more simple and traditional. Products and accessories that have a vintage-inspired design but a contemporary function are going to generate twice as much demand as they combine the new and old together, satisfying all needs of multi-minded consumers today.
Implications - While consumers constantly crave the newest and most cutting-edge technologies, they seem to enjoy complimenting high-tech gadgets with something more simple and traditional. Products and accessories that have a vintage-inspired design but a contemporary function are going to generate twice as much demand as they combine the new and old together, satisfying all needs of multi-minded consumers today.
Trend Themes
1. Vintage-inspired Laptop Bags - Consumers are looking for retro-fun bags that cater to their love for vintage-inspired designs while providing contemporary function.
2. Personalized Laptop Bags - Bags with sports pulp icon images on the outside of the bag and vintage magazine covers printed on the inside lining will create a demand for personalized accessories.
3. Fashionable Laptop Bags - The new women's and men's line of bags featuring yesterday's Hollywood starlets and sports pulp icon images cater to the growing demand for fashionable laptop bags.
Industry Implications
1. Fashion - The fashion industry can capitalize on the demand for fashionable and customized laptop bags with a retro-inspired design.
2. Technology - The technology industry can benefit from the rising demand for accessories that cater to the multi-minded consumers of today.
3. Print and Graphic Design - The print and graphic design industry can take advantage of the trend in personalized laptop bags by offering customization services for bags with sports pulp icon images and vintage magazine covers.
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