The Lanzavecchia + Wai Rockers Make Play Accessible to Parents Too
Amelia Roblin — December 18, 2013 — Art & Design
References: lanzavecchia-wai & design-milk
We do know that there are such things as toys and games for grown-ups, but perhaps adults would engage in lighthearted activities more often if there were more opportunities to do so. The Lanzavecchia + Wai Rockers become that opportunity as beautifully designed rocking horses that are manufactured to the size of a full-grown person.
Rocker N°1 and Rocker N°2 accommodate one or two people, inviting them to sway back and forth without sinking into a grandma-style rocking chair. A stiff sheet of white-coated steel has been folded into a gentle curve and fitted with rounded tracks within its base. The Lanzavecchia + Wai Rockers have been fitted with stitched leather saddles, complete with handles, encouraging you to really get into the groove.
Rocker N°1 and Rocker N°2 accommodate one or two people, inviting them to sway back and forth without sinking into a grandma-style rocking chair. A stiff sheet of white-coated steel has been folded into a gentle curve and fitted with rounded tracks within its base. The Lanzavecchia + Wai Rockers have been fitted with stitched leather saddles, complete with handles, encouraging you to really get into the groove.
Trend Themes
1. Adult Play - Opportunities for adults to engage in lighthearted activities are increasing, providing new avenues for relaxation and stress relief.
2. Design for All - Inclusive designs like the Lanzavecchia + Wai Rockers are making play accessible to people of all ages, disrupting the traditional notion of toys and games.
3. Multi-person Toys - Toys and games designed for multiple people create opportunities for social interaction and bonding among adults, encouraging group play.
Industry Implications
1. Furniture - The furniture industry can explore the design and manufacturing of adult-sized rocking horses and other playful furniture pieces.
2. Recreation and Leisure - The recreation and leisure industry can tap into the growing demand for adult play by offering new experiences, activities, and spaces designed specifically for adults.
3. Toy and Game - The toy and game industry can expand its target audience by developing and marketing toys and games that cater to adults, promoting nostalgia, entertainment, and stress relief.
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