The Latest Lanvin Menswear Campaign is Inspired by Music History
Jana Pijak — January 15, 2015 — Marketing
References: lanvin & fuckingyoung.es
Models Andy Bradin, Josh Quinton, Haydn Rockall and Callum star in the Lanvin Menswear campaign for Spring/Summer 2015. The advertorial is lensed by photographer Tim Walker and is inspired by rock music history.
Whether referencing the 50s style of Buddy Holly or paying homage to 80s pop icon Boy George, this nostalgic campaign will appeal to music fans who will connect with its references.
This Lanvin Menswear campaign features wardrobe styling by Jacob K and is an homage to rockabilly, punk and glam rock music genres that were popular throughout history.
Its highlighted fashions include Lanvin's skinny and retro-fitted suits, its MOD-inspired knitwear staples and its patchwork leather jackets that all embody a nostalgic and rocker-themed air.
Whether referencing the 50s style of Buddy Holly or paying homage to 80s pop icon Boy George, this nostalgic campaign will appeal to music fans who will connect with its references.
This Lanvin Menswear campaign features wardrobe styling by Jacob K and is an homage to rockabilly, punk and glam rock music genres that were popular throughout history.
Its highlighted fashions include Lanvin's skinny and retro-fitted suits, its MOD-inspired knitwear staples and its patchwork leather jackets that all embody a nostalgic and rocker-themed air.
Trend Themes
1. Nostalgic Fashion - Disruptive innovation opportunity: Create new clothing lines that combine modern designs with retro-inspired elements.
2. Music-inspired Marketing - Disruptive innovation opportunity: Develop marketing campaigns that tap into the emotional connection between music and nostalgia.
3. Influence of Subcultures - Disruptive innovation opportunity: Explore the impact of subcultures on fashion and create collections that cater to niche consumer groups.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leverage nostalgic and music-inspired trends to develop unique fashion collections that resonate with consumers.
2. Marketing - Disruptive innovation opportunity: Combine music and nostalgia in marketing strategies to create memorable and engaging campaigns.
3. Entertainment - Disruptive innovation opportunity: Collaborate with fashion brands to create entertainment content that celebrates the connection between music history and fashion.
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