The Lanvin Fall 2013 Ad Campaign Shows the Glam Side of Old Hollywood
Sarah St.Jules — July 29, 2013 — Marketing
References: lanvin & visualoptimism.blogspot
Advertising campaigns are created in order to attract attention to the brand, and the Lanvin Fall 2013 Ad not only demonstrates the quality of the brand, but its also showcases some stunning accessories.
As costume jewelry has been continually rising in popularity, high fashion labels have begun to bring out their own lines of large, colorful jewelry. In this campaign, the focus is clearly on the Lanvin jewelry. Model Edie Campbell is covered in big pieces; stunning necklaces, large rings, purses and bracelets are the standout items of this campaign. Although the clothes are stunning, classic pieces, it is the jewelry that perfectly complements the old Hollywood feel of the ads. The Lanvin Fall 2013 ad is the perfect example that sometimes accessories can be the most important things that you wear.
As costume jewelry has been continually rising in popularity, high fashion labels have begun to bring out their own lines of large, colorful jewelry. In this campaign, the focus is clearly on the Lanvin jewelry. Model Edie Campbell is covered in big pieces; stunning necklaces, large rings, purses and bracelets are the standout items of this campaign. Although the clothes are stunning, classic pieces, it is the jewelry that perfectly complements the old Hollywood feel of the ads. The Lanvin Fall 2013 ad is the perfect example that sometimes accessories can be the most important things that you wear.
Trend Themes
1. Costume Jewelry Trend - The rising popularity of costume jewelry presents an opportunity for high fashion labels to introduce their own lines of large, colorful jewelry.
2. Accessories as Statement Pieces Trend - The focus on Lanvin jewelry in the Fall 2013 ad campaign highlights the trend of accessories becoming the standout items in fashion campaigns.
3. Old Hollywood Revival Trend - The old Hollywood feel of the Lanvin Fall 2013 ad campaign showcases the trend of a revival of the glamorous and classic Hollywood style.
Industry Implications
1. Fashion Jewelry Industry - The fashion jewelry industry can capitalize on the rising costume jewelry trend to introduce unique and colorful accessory lines.
2. Fashion Advertising Industry - The fashion advertising industry has the opportunity to emphasize accessories as statement pieces to attract attention and showcase brands.
3. Fashion and Entertainment Industry - The fashion and entertainment industry can tap into the old Hollywood revival trend to create nostalgic and glamorous campaigns and events.
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