The Lancome Makeup 'Roses By...' Exhibit is by Influencial Photographers
References: luminatofestival
The 'Roses by...' photography exhibit for the Paris brand Lancome makeup features a collection of photos highlighting the brand's rose logo taken by 20 of the world's leading photographers.
For Loreal Paris' Luminato festival this year in Toronto, Canada, Lancome chose to showcase the best of the best in world photography. Photographers like Patrick Demarchelier, Dussan Reljin and Mark Segal all took up their cameras to participate in Lancome's 'Roses by...' photo exhibit.
Each photographer was given a free range of creativity and asked to somehow incorporate Lancome's rose logo into the image. The resulting images vary in creativity, interpretation and feel as some fore-front the rose in a provocative body-covering manner, while others simply use it as a subtle background detail. The 'Roses by...' photo exhibit is a brilliant marketing strategy that highlights Lancome's famous rose symbol without blatant advertising.
For Loreal Paris' Luminato festival this year in Toronto, Canada, Lancome chose to showcase the best of the best in world photography. Photographers like Patrick Demarchelier, Dussan Reljin and Mark Segal all took up their cameras to participate in Lancome's 'Roses by...' photo exhibit.
Each photographer was given a free range of creativity and asked to somehow incorporate Lancome's rose logo into the image. The resulting images vary in creativity, interpretation and feel as some fore-front the rose in a provocative body-covering manner, while others simply use it as a subtle background detail. The 'Roses by...' photo exhibit is a brilliant marketing strategy that highlights Lancome's famous rose symbol without blatant advertising.
Trend Themes
1. Photography Exhibits - Opportunity for brands to collaborate with photographers to showcase their products in a creative and visually appealing way.
2. Branding and Logo Integration - Incorporating brand logos into artistic pieces as a way to create visually striking marketing materials.
3. Subtle Advertising Strategies - Using art and photography exhibits as a way to subtly promote brand symbols and values.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to collaborate with photographers to create visually stunning marketing materials.
2. Art and Photography - Art galleries and photography studios can collaborate with brands to host exhibits that incorporate brand symbols.
3. Marketing and Advertising - Opportunity for marketers to explore innovative and creative ways to promote brands through artistic displays.
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