Lamborghini Academy Lets You Drift On a Snowy Track
Marissa Brassfield — February 25, 2009 — Autos
References: lamborghiniacademy & autoblog
Last fall, I wrote about Bentley’s ‘Power on Ice’ experience; not to be outdone, Lamborghini has announced its Lamborghini Academy, which aims to similarly let well-heeled drivers play with a supercar on a snowy foreign track.
Like Bentley’s ‘Power on Ice,’ classes at the Lamborghini Academy will cover over and understeering, controlled drifting and the racing line by brand-approved instructors. Attendees have the opportunity to drive the Lambo Gallardo LP 560-4 and the Murcielago LP 640 for two days around the track at Vallelunga or Adria Raceway in Italy--and you’ll get to take home video footage of your drive as proof.
There’s one enormous distinction between the Lamborghini Academy and Bentley’s ‘Power on Ice’ classes: Price. While Motor Authority quoted ‘Power on Ice’ prices between €7,590 and €8,990, attending the Lamborghini Academy will cost a scant (in comparison) €3,900.
Like Bentley’s ‘Power on Ice,’ classes at the Lamborghini Academy will cover over and understeering, controlled drifting and the racing line by brand-approved instructors. Attendees have the opportunity to drive the Lambo Gallardo LP 560-4 and the Murcielago LP 640 for two days around the track at Vallelunga or Adria Raceway in Italy--and you’ll get to take home video footage of your drive as proof.
There’s one enormous distinction between the Lamborghini Academy and Bentley’s ‘Power on Ice’ classes: Price. While Motor Authority quoted ‘Power on Ice’ prices between €7,590 and €8,990, attending the Lamborghini Academy will cost a scant (in comparison) €3,900.
Trend Themes
1. Supercar Driving Schools - The rise of semi-affordable supercar driving schools presents disruptive innovation opportunities in the luxury automotive education sector.
2. Controlled Drifting - The growing interest in controlled drifting as a skill taught at driving schools creates opportunities for innovation in automotive sports training and entertainment.
3. Snowy Track Experiences - The demand for snowy track experiences for supercar enthusiasts opens up disruptive innovation opportunities in the travel and tourism industry.
Industry Implications
1. Luxury Automotive Education - The rise of semi-affordable supercar driving schools presents disruptive innovation opportunities in the luxury automotive education sector.
2. Automotive Sports Training and Entertainment - The growing interest in controlled drifting as a skill taught at driving schools creates opportunities for innovation in automotive sports training and entertainment.
3. Travel and Tourism - The demand for snowy track experiences for supercar enthusiasts opens up disruptive innovation opportunities in the travel and tourism industry.
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