Kristen Stewart Plays Coco Chanel in Karl Lagerfeld's Short Film
Charlotte Joyce Kidd — August 26, 2015 — Pop Culture
References: stylenews.peoplestylewatch & vanityfair
One of Karl Lagerfeld's preferred ways to promote the brand he helms is to create elegant short films based on the fascinating life of its creator, Coco Chanel -- and the upcoming Lagerfeld short will be no exception.
In a case of art imitating life, the mini biopic stars Kristen Stewart as a young actress cast as Coco Chanel in a feature film. The character Stewart plays is a diva who is rude to her producer, director and crew. According to the designer-turned-director, Stewart's character is just "really, really mean." Geraldine Chaplin plays middle age Coco in the Lagerfeld short.
A previous Lagerfeld short featured Keira Knightley as Coco Chanel. Creating a mythology around Chanel's creator as a way of solidifying the impression of prestige and history that the iconic label commands is a brilliant marketing strategy on Lagerfeld's part.
In a case of art imitating life, the mini biopic stars Kristen Stewart as a young actress cast as Coco Chanel in a feature film. The character Stewart plays is a diva who is rude to her producer, director and crew. According to the designer-turned-director, Stewart's character is just "really, really mean." Geraldine Chaplin plays middle age Coco in the Lagerfeld short.
A previous Lagerfeld short featured Keira Knightley as Coco Chanel. Creating a mythology around Chanel's creator as a way of solidifying the impression of prestige and history that the iconic label commands is a brilliant marketing strategy on Lagerfeld's part.
Trend Themes
1. Fashion-based Biopics - Continued popularity of fashion-inspired films creates opportunities for the fashion and film industry to collaborate on new forms of content creation.
2. Iconic Brand Mythology - Creating mythologies around iconic brands can be a successful marketing strategy to solidify the brand's prestige and history.
3. Celebrity Influence in Fashion - The use of celebrity actors/actresses to portray famous fashion designers creates an opportunity to expand audiences and generate buzz in both the fashion and entertainment industries.
Industry Implications
1. Fashion Industry - The fashion industry can explore new avenues for content creation, especially collaborations with the film industry.
2. Film Industry - The film industry can bank on the popularity of fashion-inspired biopics and create and market them to reach new audiences.
3. Marketing Industry - Creating iconic brand mythologies can be an effective marketing strategy in any industry, especially for developing brand recognition and loyalty.
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