MAC's Viva Glam Starring Cyndi Lauper and Lady Gaga
Marissa Liu — December 15, 2009 — Social Good
References: maccosmetics & blogs.fashionweekdaily
Cyndi Lauper, Lady Gaga and MAC have teamed up for the MAC AIDS Fund. Lauper and Gaga are the latest famous faces to be featured in the Viva Glam Lipstick ads that support the MAC AIDS Fund.
Both songstresses will have their own lipsticks: MAC Viva Glam Gaga (yes, it would have been great to call it ‘Discostick’ but, alas, no) and Viva Glam Cyndi that will retail at $14 each with 100% of the proceeds going to the MAC AIDS Fund.
The newest campaign, called, ‘From Our Lips,’ begins on February 25th 2010 and will feature Cyndi Lauper, Lady Gaga and MAC make-up (of course). Check out the first image from the campaign above.
Both songstresses will have their own lipsticks: MAC Viva Glam Gaga (yes, it would have been great to call it ‘Discostick’ but, alas, no) and Viva Glam Cyndi that will retail at $14 each with 100% of the proceeds going to the MAC AIDS Fund.
The newest campaign, called, ‘From Our Lips,’ begins on February 25th 2010 and will feature Cyndi Lauper, Lady Gaga and MAC make-up (of course). Check out the first image from the campaign above.
Trend Themes
1. Celebrity Collaborations - Opportunity for other cosmetic brands to collaborate with celebrities and create limited-edition products for charitable causes.
2. Cause Marketing - Growing trend of brands partnering with charitable organizations to raise funds and awareness through product sales.
3. Social Impact Campaigns - Increase in brands launching campaigns that directly support social causes and donate proceeds to make a positive impact.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to collaborate with celebrities and create limited-edition products in support of charitable causes.
2. Entertainment - Opportunity for entertainment industry professionals to create partnerships with cosmetic brands for celebrity endorsed campaigns to support charitable organizations.
3. Nonprofit - Opportunity for nonprofit organizations to partner with cosmetic brands for cause marketing campaigns and raise funds for their causes.
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