'Lady Day' in Vogue Features Supermodel Amber Valletta & Steven Meisel
Marissa Brassfield — April 19, 2010 — Fashion
References: vogue & fashiongonerogue
When I saw 'Lady Day' in Vogue, I couldn't help but hum the classic "Ladies Who Lunch" (from the musical 'Company,' if you're interested). Photographer Steven Meisel shot this incredible editorial, which features Amber Valletta as eight separate characters, each created by stylist and Vogue creative director Grace Coddington.
I could easily see any of the female figures from 'Lady Day' in Vogue presiding over a charity dinner, fundraising ball or society event.
Implications - Recognizable and familiar imagery will attract customers to a brand or company and can be extremely useful to new enterprises. Images that blend classic beauty and sensuality will attract a wide audience of consumers young and old. The use of a single model in advertisements makes it easier for audiences to recognize a specific campaign or brand.
I could easily see any of the female figures from 'Lady Day' in Vogue presiding over a charity dinner, fundraising ball or society event.
Implications - Recognizable and familiar imagery will attract customers to a brand or company and can be extremely useful to new enterprises. Images that blend classic beauty and sensuality will attract a wide audience of consumers young and old. The use of a single model in advertisements makes it easier for audiences to recognize a specific campaign or brand.
Trend Themes
1. Recognizable Imagery - Using recognizable and familiar imagery can attract customers to a brand or company, offering disruptive innovation opportunities for new enterprises.
2. Classic Beauty and Sensuality - Blending classic beauty and sensuality in images can attract a wide audience of consumers, creating disruptive innovation opportunities for companies targeting both young and old demographics.
3. Single Model Advertisements - Utilizing a single model in advertisements can make it easier for audiences to recognize a specific campaign or brand, presenting disruptive innovation opportunities for marketers.
Industry Implications
1. Fashion - The fashion industry can take advantage of recognizable imagery and classic beauty to disrupt and attract consumers with innovative marketing campaigns.
2. Advertising - The advertising industry can explore the use of classic beauty and sensuality in imagery to disrupt traditional advertising approaches and appeal to a broader consumer base.
3. Brand Management - The field of brand management can leverage single model advertisements to disrupt and increase brand recognition among target audiences.
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