The Russian car manufacturer, AvtoVAZ, the producer of the Lada brand, has not been known for the coolest of cars. However, their new Lada C is a hip and realistic concept car which is expected to make it to European shops in 2009.
Critics say it is too much like the new VW Scirocco in design at the front, the knobs being from VW Jetta (like VW ever was a good designer of knobs!!!), and the rear is very similar to the Fiat Stilo. Personally, I don't care. Of course you can find similarities with other new cars. It would be bad if you couldn't. And this is exactly how the Korean cars have been building their brands, they imitate the best in design to sell, and the more they sell, the more they can improve the quality. So let's just hope the quality is improving just as much at Lada. At least, they say the car is supposed to pass the emission and collision test in the European markets. So for a Lada - this is a very innovative car!
Critics say it is too much like the new VW Scirocco in design at the front, the knobs being from VW Jetta (like VW ever was a good designer of knobs!!!), and the rear is very similar to the Fiat Stilo. Personally, I don't care. Of course you can find similarities with other new cars. It would be bad if you couldn't. And this is exactly how the Korean cars have been building their brands, they imitate the best in design to sell, and the more they sell, the more they can improve the quality. So let's just hope the quality is improving just as much at Lada. At least, they say the car is supposed to pass the emission and collision test in the European markets. So for a Lada - this is a very innovative car!
Trend Themes
1. Design Imitation - Disruptive innovation opportunity: Develop a platform to monitor and analyze design similarities across different industries to identify potential imitations.
2. Improving Quality - Disruptive innovation opportunity: Create technology or processes to enhance quality control in automobile manufacturing, especially for brands with a reputation for lower quality.
3. Emission and Collision Testing - Disruptive innovation opportunity: Design and implement new testing methods or technologies to improve the efficiency and accuracy of emission and collision tests in automobile markets.
Industry Implications
1. Automobile Manufacturing - Disruptive innovation opportunity: Develop sustainable and eco-friendly production methods in the automobile manufacturing industry.
2. Design and Branding - Disruptive innovation opportunity: Create innovative tools or platforms to assist designers and marketers in building unique and distinguishable brand identities.
3. Quality Control - Disruptive innovation opportunity: Implement AI-driven quality control systems to improve product consistency and reduce defects in various industries.
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