The La Vitrine Culturelle Embodies an Urban Spirit
Jana Pijak — November 21, 2013 — Art & Design
The La Vitrine Culturelle by Moment Factory is a fresh and modern take on traditional corporate architecture. Located in the heart of Montreal, Canada, this angular structure is living up to its reputation as one of the world's leading new media and entertainment studios.
Moment Factory is known for its various media ventures that explore video, lighting, architecture, sound and special effect innovations and La Vitrine Culturelle is no different. Embodying the company's evolutionary spirit, this monumental architecture piece stands at the busy intersection of Montreal's Quartier des Spectacles ‘entertainment district’.
Transformed into a permanent light installation, the building's illuminated
facade features an array of bold color hues that range from a bright white light to a blue and red glow.
Moment Factory is known for its various media ventures that explore video, lighting, architecture, sound and special effect innovations and La Vitrine Culturelle is no different. Embodying the company's evolutionary spirit, this monumental architecture piece stands at the busy intersection of Montreal's Quartier des Spectacles ‘entertainment district’.
Transformed into a permanent light installation, the building's illuminated
facade features an array of bold color hues that range from a bright white light to a blue and red glow.
Trend Themes
1. Interactive Architecture - The use of color-changing LED technology in architecture opens up opportunities for creating interactive and immersive environments.
2. New Media Art - The integration of video, lighting, and special effects in architectural structures presents disruptive innovation possibilities for the art and entertainment industry.
3. Urban Revitalization - The transformation of buildings into permanent light installations can contribute to the revitalization of urban areas and enhance the overall city experience.
Industry Implications
1. Architecture and Design - The color-changing LED technology can revolutionize the way architects design and create visual experiences in their structures.
2. Media and Entertainment - The integration of video, lighting, and special effects in architecture provides new avenues for creating captivating and immersive media experiences.
3. Urban Development and Tourism - Using light installations to transform buildings can help attract tourists and improve the overall aesthetic appeal of urban areas.
2.1
Score
Popularity
Activity
Freshness
