Barbour and C.P. Company Launch the Limited La Mille Jackets
Barbour works in collaboration with Italian label C.P. Company to celebrate the latter's 50th anniversary by launching a new slew of the La Mille jacket. The jacket is often referred to as the Goggle Jacket due to the incorporation of goggles at the hood of the silhouette.
Now returning in limited edition fashion, the jacket dates back to the 60s and features the most integral part of the design: the goggles. To celebrate five decades, the exclusive iteration of the jacket dyes the silhouette dramatically in four different colors. It is now offered in black, yellow, khaki, or orange, complete with co-branding details, the goggle hood, and Barbour's checkered interior lining, and the corduroy collar.
Image Credit: C.P. Company
Now returning in limited edition fashion, the jacket dates back to the 60s and features the most integral part of the design: the goggles. To celebrate five decades, the exclusive iteration of the jacket dyes the silhouette dramatically in four different colors. It is now offered in black, yellow, khaki, or orange, complete with co-branding details, the goggle hood, and Barbour's checkered interior lining, and the corduroy collar.
Image Credit: C.P. Company
Trend Themes
1. Retro-inspired Jackets - There is an opportunity for manufacturers to create jackets with vintage elements like incorporating goggles back into the design.
2. Limited Edition Collaboration - Companies can team up with another brand to create exclusive products that commemorate important milestones and events.
3. Personalization of Jackets - Jacket manufacturers can offer customers customization options such as color, design, and branding on the jacket's interior lining and collar.
Industry Implications
1. Fashion - Fashion brands can incorporate vintage designs into their products and create limited edition collaborations with other brands.
2. Sports - Sports brands can incorporate goggles into their jackets for outdoor activities like skiing, snowboarding, and hiking.
3. Luxury Goods - Luxury brands can offer exclusive products that commemorate important events and milestones with details like co-branding and personalization options.
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