La Machine à Voyager Asks Parisians Where They'd Like to Escape To
If only this object from La Machine à Voyager ad campaign popped up in Toronto to actually grant a wish, I'd be a happy man.
Advertising agency DDB shot this advertising campaign for Voyages SNCF. La Machine à Voyager commercial displays a mysterious black cube in the middle of Palais Royal Square in Paris. Three individual passersby decide to approach it and surprisingly, hear a voice asking them where they would want to go if they could escape anywhere. Once the answer is given, the cube throws a magnificent display of fireworks, music, confetti and a giant ticket. The ad doesn't reveal if the three individuals actually win a trip; regardless, Voyages SNCF has certainly found the best campaign to get people's attention.
Advertising agency DDB shot this advertising campaign for Voyages SNCF. La Machine à Voyager commercial displays a mysterious black cube in the middle of Palais Royal Square in Paris. Three individual passersby decide to approach it and surprisingly, hear a voice asking them where they would want to go if they could escape anywhere. Once the answer is given, the cube throws a magnificent display of fireworks, music, confetti and a giant ticket. The ad doesn't reveal if the three individuals actually win a trip; regardless, Voyages SNCF has certainly found the best campaign to get people's attention.
Trend Themes
1. Interactive Advertising Campaigns - Creating interactive ad campaigns that engage with passersby and grant experiential prizes will gain attention and strengthen brand recognition.
2. Personalized Customer Experience - Providing customers with personalized experiences, such as asking where they would like to travel, will increase engagement and positive brand perception.
3. Memory-making Marketing - Designing marketing materials that elicit strong emotional responses and create memorable experiences, such as fireworks and confetti displays, will increase brand loyalty and customer engagement.
Industry Implications
1. Advertising - Ad agencies can utilize interactive and emotionally-evocative campaigns to increase client engagement and gain a competitive edge.
2. Travel and Tourism - Providing personalized and memorable experiences will increase customer engagement and positive brand perception in the travel and tourism industry.
3. Event Planning - Designing experiential events that incorporate personalized elements, such as fireworks and confetti displays, will increase brand loyalty and event attendee satisfaction in the event planning industry.
1.7
Score
Popularity
Activity
Freshness
