Eunique Beauty's La Gelateria Palette Comes with a Matching Bag
Laura McQuarrie — July 9, 2019 — Fashion
References: euniquebeauty & bustle
London-based brand Eunique Beauty is introducing a summery La Gelateria eyeshadow palette that takes cues from its love of ice cream. While beauty lovers and those with a penchant for all things sweet will adore playing with shades like Peach Cobbler, Lemon Sorbet and Pistachio, they will also be delighted to see that the palette comes shaped like a waffle cone topped with a swirl of ice cream. Additionally, the complete summer collection set comes with a crossbody bag that resembles a pint of ice cream. A variety of different lid colors are available and adventurous consumers are even able to select a random color at checkout to get a discount on their purchase.
The charming La Gelateria bags are also sold separately, offering a unique way to stash and carry small valuables.
The charming La Gelateria bags are also sold separately, offering a unique way to stash and carry small valuables.
Trend Themes
1. Ice Cream-inspired Cosmetics - Opportunity to tap into the popularity of ice cream-themed makeup products and create innovative beauty collections.
2. Novel Packaging Designs - Disruptive opportunity to attract customers with creative packaging designs, like a palette shaped like a waffle cone and a bag resembling a pint of ice cream.
3. Customization and Discounts - Opportunity to entice adventurous customers with the option of selecting a random color at checkout to receive a discount on their purchase.
Industry Implications
1. Beauty and Cosmetics - Potential for beauty brands to introduce ice cream-inspired makeup lines and tap into the growing demand for novelty cosmetics.
2. Packaging and Design - Opportunity for packaging and design companies to work with beauty brands to create unique and eye-catching packaging designs that stand out on shelves.
3. E-commerce and Retail - Opportunity for online retailers and brick-and-mortar stores to offer customizable beauty products and incentivize customers with discounts for trying something new.
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