La Fabrique de Lunettes Rents Designer Sunglasses
Christopher DeLuca — June 18, 2011 — Business
References: lafabriquedelunettes.fr & springwise
If you are looking to trying some new shades for the summer season but do not want shell out the big bucks, La Fabrique de Lunettes has got you covered. The French company rents out designer UV protectors so you can save your money for margaritas, amusement parks and weekend getaways.
La Fabrique de Lunettes rents out shades from such established designer brands as Marc Jacobs, Tom Ford, Emmanuelle Khanh and Prada. The renting mentality has swept across an array of industries -- with people looking to disperse the cost of their purchases over a longer period of time -- so it is only fitting that the concept made its way to the world of sunglasses. This is an innovative business model.
La Fabrique de Lunettes rents out shades from such established designer brands as Marc Jacobs, Tom Ford, Emmanuelle Khanh and Prada. The renting mentality has swept across an array of industries -- with people looking to disperse the cost of their purchases over a longer period of time -- so it is only fitting that the concept made its way to the world of sunglasses. This is an innovative business model.
Trend Themes
1. Rentable Eyewear - Renting designer sunglasses is a growing trend for those who want to save money but still access high-end brands.
2. Fashion as a Service - Consumers are increasingly looking for rental and subscription-based fashion services to stay up-to-date without committing to purchases.
3. Sustainable Fashion - Renting sunglasses promotes sustainability and reduces textile waste.
Industry Implications
1. Fashion Rental Services - The fashion industry should take notice of this trend and create more rental and subscription-based services for consumers.
2. Eyewear Brands - Eyewear brands can expand their customer base and increase revenue by partnering with rental services to offer their products.
3. Sustainable Fashion Brands - Sustainable fashion brands can leverage rental services to provide a zero-waste option for consumers who still want to enjoy high-end fashion.
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