The ‘La Dolce Vita’ Exhibit Shows 50s & 60s Hollywood Culture in Rome
Rahul Kalvapalle — May 14, 2014 — Pop Culture
References: estorickcollection & theguardian
The ‘La Dolce Vita’ is an exhibition that explores celebrity and paparazzi culture in Rome in the 1950s and 1960s. The exhibition includes several paparazzo-taken shots of the many Hollywood celebrities who frequented Rome during that era. At the time, many Hollywood films were shot in Rome due to low studio costs there.
While many of the celebrities are shown lapping up the attention and literally enjoying la dolce vita (which translates to ‘the sweet life’ in Italian), others are less welcoming. The most incredible photo of the series shows a furious Anita Ekberg—the Swedish sex symbol of yesteryear—confronting a paparazzo with a bow and arrow.
Other highlights of ‘La Dolce Vita’ include a clandestinely captured photo of heartthrobs Richard Burton and Elizabeth Taylor kissing on a boat.
The exhibition can be seen at the Estorick Collection of Modern Italian Art in London from 30 April to 29 June.
While many of the celebrities are shown lapping up the attention and literally enjoying la dolce vita (which translates to ‘the sweet life’ in Italian), others are less welcoming. The most incredible photo of the series shows a furious Anita Ekberg—the Swedish sex symbol of yesteryear—confronting a paparazzo with a bow and arrow.
Other highlights of ‘La Dolce Vita’ include a clandestinely captured photo of heartthrobs Richard Burton and Elizabeth Taylor kissing on a boat.
The exhibition can be seen at the Estorick Collection of Modern Italian Art in London from 30 April to 29 June.
Trend Themes
1. Paparazzi Culture - Opportunity to create technology that will help celebrities have more privacy and security.
2. Experiential Exhibitions - Opportunity to create interactive experiences that educate and immerse visitors.
3. Retro Hollywood - Opportunity to capitalize on nostalgia by creating vintage-style fashion and home decor designs.
Industry Implications
1. Technology - Developing privacy and security tools for celebrities.
2. Museums and Galleries - Creating experiential exhibitions that engage visitors in a multi-sensory, educational way.
3. Fashion and Home Decor - Designing retro-inspired clothing and decor to fill the demand for nostalgia-driven fashion and home decor.
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