The L.L. Bean Bootmobile Celebrates the Brand's 100th Anniversary
Katherinev123 — January 18, 2012 — Fashion
References: usatoday & brandchannel
It's been 100 years since Leon Leonwood Bean began selling boots, and to celebrate the occasion, the brand has created the L.L. Bean Bootmobile, a big truck-within-a-boot concept that will be traveling from Maine to Manhattan this week.
The L.L. Bean Bootmobile has been designed after the company's top-selling iconic hunting boot, and its travel across the country to park in Times Square, New York City, on Jan. 18 will mark the beginning of a year-long birthday celebration. A collection of limited-edition L.L. Bean products will be available, in addition to the 100th Anniversary Maine Hunting Shoes. According to BrandChannel, these shoes have been designed to mimic the first pair of boots built by Leon Leonwood Bean.
The L.L. Bean Bootmobile has been designed after the company's top-selling iconic hunting boot, and its travel across the country to park in Times Square, New York City, on Jan. 18 will mark the beginning of a year-long birthday celebration. A collection of limited-edition L.L. Bean products will be available, in addition to the 100th Anniversary Maine Hunting Shoes. According to BrandChannel, these shoes have been designed to mimic the first pair of boots built by Leon Leonwood Bean.
Trend Themes
1. Branded Vehicle Marketing - Large branded vehicles that are unique and fun are becoming an effective marketing and promotional tool for brands and businesses.
2. Brand Anniversary Marketing - Various brands are now using their milestone anniversaries as an opportunity to create buzz, build momentum, and generate new interest among customers.
3. Heritage-inspired Products - As companies celebrate their anniversaries, they're releasing heritage-inspired products that hark back to their roots and first products, but with some modern twists, creating nostalgia and a renewed interest in their brand.
Industry Implications
1. Automotive Industry - The automotive industry can consider creating more custom and branded vehicles, like the L.L. Bean Bootmobile, for companies to use as a form of marketing and advertising.
2. Retail Industry - Retail companies can leverage significant brand anniversaries to create exclusive and limited-edition products, driving customer interest and sales.
3. Fashion Industry - The fashion industry can incorporate heritage products into their designs, creating modern clothing and accessories inspired by brand roots and early products.
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