The L Condoms Boxes Highlights the Company's Fight Against AIDS
Susan Keefe — January 19, 2012 — Lifestyle
References: jderksen & packagingoftheworld
Toronto-based designer Joel Derksen worked with L Condoms to create a fresh new look for the brand. The charitable condom brand is widely regarded for its policy of donating one box of condoms for every one that is purchased to Africa. L Condoms are also sustainably sourced, but its social consciousness doesn't mean the brand does't have a funny bone.
The tag lines that accompanies the vibrant packaging and slimmer box are delightfully tongue-in-cheek. One reads,"This is going to be world changing sex," as a playful nod to the company's charitable work. The packaging has been pared down to roughly the size of a deck of playing cards to allow for better organization on store shelves. African designs echo through the packaging, once again drawing attention to L Condoms efforts in the war against AIDS.
Joyful and vibrant with a touch humor, the L Condom packaging paints contraceptives as a means to save the world.
The tag lines that accompanies the vibrant packaging and slimmer box are delightfully tongue-in-cheek. One reads,"This is going to be world changing sex," as a playful nod to the company's charitable work. The packaging has been pared down to roughly the size of a deck of playing cards to allow for better organization on store shelves. African designs echo through the packaging, once again drawing attention to L Condoms efforts in the war against AIDS.
Joyful and vibrant with a touch humor, the L Condom packaging paints contraceptives as a means to save the world.
Trend Themes
1. Sustainable Packaging - There is an opportunity to develop environmentally-friendly packaging solutions that align with social causes.
2. Charitable Branding - Brands can explore incorporating charitable initiatives into their branding strategies to increase consumer engagement.
3. Conscious Consumerism - Consumers are seeking products that contribute to social causes, creating an opportunity for brands to tap into this market.
Industry Implications
1. Contraceptive - The contraceptive industry can innovate by developing packaging that highlights social and environmental contributions.
2. Sustainable Fashion - The sustainable fashion industry can learn from L Condoms' social consciousness in incorporating social causes into their branding and packaging.
3. Healthcare - Healthcare providers and organizations can collaborate with L Condoms to amplify their efforts in the fight against AIDS.
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