The 'Naughty' and 'Nice' Kylie Cosmetics Palettes Were Launched
Riley von Niessen — November 17, 2017 — Fashion
References: kyliecosmetics & popsugar
In order to get Kardashian-Jenner fans excited for the holiday season, two new Kylie Cosmetics palettes were launched, which are dubbed 'Naughty' and 'Nice.'
Both of the palettes feature a variety of both shimmery and matte shades in light and dark hues, which allow consumers to create subtle or smokey looks, depending on the occasion. For evening looks, the Naughty palette is ideal, as it mostly features darker hues, such as deep grays, browns, and burgundies.
The Nice palette on the other hand boasts a few more light hues, however it also comes equipped with stunning hues of deep purple and lilac. In addition, both of the palettes have bold shades of yellow, as well as white shades to add some highlight.
Both of the palettes feature a variety of both shimmery and matte shades in light and dark hues, which allow consumers to create subtle or smokey looks, depending on the occasion. For evening looks, the Naughty palette is ideal, as it mostly features darker hues, such as deep grays, browns, and burgundies.
The Nice palette on the other hand boasts a few more light hues, however it also comes equipped with stunning hues of deep purple and lilac. In addition, both of the palettes have bold shades of yellow, as well as white shades to add some highlight.
Trend Themes
1. Holiday-themed Makeup Palettes - Opportunity for brands to create limited edition makeup palettes for the holiday season with versatile shades and festive packaging.
2. Shimmer and Matte Combos - Innovation opportunity for cosmetics companies to create eye shadow palettes with a mix of shimmery and matte shades for versatile makeup looks.
3. Colorful Highlight Shades - Disruptive innovation opportunity in the cosmetics industry to introduce bold and unconventional highlight shades for a unique makeup effect.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage the holiday season to launch limited edition makeup palettes to capture consumer interest and boost sales.
2. Fashion and Beauty Retail - Retailers can collaborate with makeup brands to create exclusive holiday-themed makeup palettes as part of their product offerings.
3. Packaging and Design - Opportunity for packaging and design companies to collaborate with cosmetics brands to create unique and eye-catching packaging for holiday-themed makeup palettes.
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