KYLE’LYK's Promotional Images Feature Model Kamara Hakill
Riley von Niessen — April 6, 2018 — Fashion
References: kylelyk & fuckingyoung.es
KYLE’LYK, a high-end menswear brand that specializes in structured basics and other causal looks, recently came out with a new lookbook that was lensed by New York-based fashion photographer David Genik.
All of the images that comprise the lookbook make use of black and white imagery, helping to maintain a minimalist and modern aesthetic that's similarly reflected by the clothing styles that are presented. Highlighted in the lookbook are tees with simple geometric embellishments, high-quality joggers, fashionable fall coats, and more. Stylist Racheal Hoogkamer was at the shoot to put the ensembles together, as well as to do the makeup.
The pieces presented in the KYLE’LYK Fall/Winter 2018 lookbook are available on the brand's online store.
All of the images that comprise the lookbook make use of black and white imagery, helping to maintain a minimalist and modern aesthetic that's similarly reflected by the clothing styles that are presented. Highlighted in the lookbook are tees with simple geometric embellishments, high-quality joggers, fashionable fall coats, and more. Stylist Racheal Hoogkamer was at the shoot to put the ensembles together, as well as to do the makeup.
The pieces presented in the KYLE’LYK Fall/Winter 2018 lookbook are available on the brand's online store.
Trend Themes
1. Minimalist Fashion - The use of black and white imagery emphasizes a minimalist aesthetic that could be further explored through simple geometric designs and high-quality materials.
2. Structured Menswear - KYLE'LYK's focus on structured basics presents an opportunity for creating timeless pieces for the modern man through innovative tailoring techniques and high-quality fabrics.
3. Monochrome Lookbooks - By featuring all black and white imagery in their lookbooks, KYLE'LYK is tapping into a trend that creates a cohesive visual identity for a brand and could be used to showcase a range of products.
Industry Implications
1. Fashion - The fashion industry can explore new ways to incorporate minimalist designs and high-quality materials in menswear, creating a new market for more structured and timeless pieces.
2. Photography - The trend of monochrome lookbooks offers a new opportunity for photographers to explore creative ways of highlighting products in a cohesive and visually appealing manner.
3. E-commerce - By creating visually stunning and cohesive lookbooks, online fashion retailers can enhance their customers' shopping experiences and increase sales.
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