Kwispelbier for Your Dog and Maybe You
For beer lovers and thirsty dogs, there is now an option for hanging out together and sharing a brew. Let the party begin. According to newsbbc, "A small brewery in the Netherlands has launched a new beer designed to bring cool relief to thirsty dogs. Kwispelbier, marketed as "a beer for your best friend", is made from a special brew of beef extract and malt. The beverage is a creation of pet shop owner Gerrie Berendsen, who wanted her dogs to share light refreshments with her after a day's hunting. The beer is non-alcoholic and fit for human consumption, but costs four times as much as a Heineken. "Kwispel" is the Dutch word for wagging a tail. You can see Benito here, a 5-year-old Chihuahua who lives with the inventor of the beer.
Trend Themes
1. Pet-friendly Beverages - Creating non-alcoholic beverages specifically designed for pets, providing a new way for pet owners to bond with their furry friends.
2. Specialty Pet Products - Developing unique and specialized products for pets, such as doggie beer, that cater to the growing demand for unique experiences and indulgences for pets.
3. Humanization of Pets - The trend of treating pets as family members, including sharing experiences and products traditionally reserved for humans, like non-alcoholic beer.
Industry Implications
1. Pet Food and Beverage - The pet food and beverage industry can explore the creation of innovative and safe pet-friendly beverages to capitalize on the growing demand for unique and indulgent pet products.
2. Specialty Pet Retail - Specialty retail stores that focus on unique and specialized pet products can provide a platform for showcasing and selling innovative items such as doggie beer.
3. Brewery and Consumer Beverages - Breweries and beverage companies can tap into the trend of humanization of pets by developing non-alcoholic beverages like pet-friendly beer to cater to pet owners looking for shared experiences with their furry companions.
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