Kulula Rebranding Applies Guidance to Airplane Exteriors
Katie Cordrey — February 5, 2010 — Marketing
References: flightafrica.blogspot & psfk
The South African airline Kulula has a new branding scheme called “Flying 101.” Airplane parts are labeled on the exterior of the plane proving that Kulula is an air carrier that doesn’t take itself too seriously to have fun.
The Kulula rebranding effort was accomplished with input from Atomosphere Communications, another South African firm. The low-fare airliner adds the rebranding graphics to a list of other business and marketing changes to its brand including its environmentally conscientious ‘Project Green’ and in-flight entertainment podcasts.
The Kulula rebranding effort was accomplished with input from Atomosphere Communications, another South African firm. The low-fare airliner adds the rebranding graphics to a list of other business and marketing changes to its brand including its environmentally conscientious ‘Project Green’ and in-flight entertainment podcasts.
Trend Themes
1. Interactive Branding - The Kulula rebranding effort demonstrates the potential for interactive and engaging branding strategies that capture consumer attention.
2. Unconventional Marketing - Kulula's rebranding approach showcases the value of unconventional marketing techniques to differentiate a brand and attract a wider audience.
3. Environmental Consciousness - Kulula's 'Project Green' initiative highlights the growing trend of airlines adopting environmentally friendly practices to meet consumer demand and reduce their carbon footprint.
Industry Implications
1. Airlines - The airline industry stands to benefit from adopting more creative and interactive branding strategies to enhance the passenger experience and stand out in a competitive market.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of unconventional branding approaches by providing innovative solutions to help businesses create unique and engaging marketing campaigns.
3. Sustainability and Environmental Services - The sustainability and environmental services sector has an opportunity to collaborate with airlines to develop and implement eco-friendly initiatives that align with consumer expectations and regulatory requirements.
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