Krush Helps Brands Decide What to Make Based on Visitor Votes
Katherinev123 — July 20, 2012 — Marketing
Crowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program, and Krush is an online feedback platform helping major brands in this regard. Krush allows brands, including Nike, Quicksilver, Oakley, Obey and more, to find out just what customers like and don't like by having visitors vote for items they like on the site in return for special rewards like "free gear" from the brands represented.
Participating brands are given summaries of the results based on things like product type, features, and geography. This way, they can determine whether an upcoming design will be well received by its customers before actually committing the large funds to have it produced en masse. While a great way to predict upcoming demand for a product, this kind of feedback platform also helps brands build loyalty among its customers.
Participating brands are given summaries of the results based on things like product type, features, and geography. This way, they can determine whether an upcoming design will be well received by its customers before actually committing the large funds to have it produced en masse. While a great way to predict upcoming demand for a product, this kind of feedback platform also helps brands build loyalty among its customers.
Trend Themes
1. Crowdsourced Feedback - Opportunity for brands to leverage customer opinions in the design process through online feedback platforms.
2. Predictive Demand Analysis - Using feedback platforms to gauge customer interest and forecast demand for upcoming product designs.
3. Customer Loyalty Building - Feedback platforms can help brands strengthen customer loyalty by involving them in the decision-making process.
Industry Implications
1. Retail - Retail brands can utilize feedback platforms to gather valuable insights for designing and producing products that align with customer preferences.
2. Fashion - Fashion industry can benefit from feedback platforms, ensuring upcoming designs are well received and avoiding potential losses from unpopular products.
3. Sports Equipment - Sporting goods companies can utilize crowdsourced feedback to refine product features and understand which designs resonate the most with their target audience.
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