Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y
Allison Horner — November 12, 2009 — Art & Design
References: art-dept
These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs.
Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.
For more of Russell's portfolio, visit his page on Art Department's web site.
Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.
Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.
For more of Russell's portfolio, visit his page on Art Department's web site.
Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.
Trend Themes
1. Surreal Branding - Corporations can leverage surreal imagery to create an imaginative and attention-grabbing brand identity.
2. Neon Color Design - Using complex and imaginative neon colors in designs can attract and appeal to the younger Gen Y audience.
3. Trippy Illustrations - Incorporating trippy details in illustrations can create a warm and exciting brand aesthetic for sports, food, tech, and fashion brands.
Industry Implications
1. Fashion - Fashion brands can utilize surreal branding and trippy illustrations in their advertising campaigns to capture the attention of younger audiences.
2. Sports - Sports brands can use neon color design and surreal branding to create an edgy and captivating image for their products and merchandise.
3. Food - Food brands can leverage the use of trippy illustrations and surreal branding to differentiate themselves from competitors and create a unique and memorable brand identity.
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