Kristen Bell and Dax Shepard Have Returned for Another Samsung Commercial
Vasiliki Marapas — May 22, 2015 — Marketing
Those who enjoyed Samsung's cute Christmas commercial starring real-life couple (and parents!) Kristen Bell and Dax Shepard, will love the latest ad, which again features the adorable couple.
Kristen Bell and Dax Shepard are one of those celebrity couples that we unabashedly love, not only because they're so down-to-earth, but also because they seem like they'd be fun to hang out with in real life. The minute-long spot features the couple attempting to plan a dinner party -- or as Shepard calls it, a "circus -- with two of their couple friends and their children.
Luckily, Samsung's high-tech home appliances -- refrigerators, washing machines, ovens and vacuuming bots -- come to the rescue in this funny ad.
Kristen Bell and Dax Shepard are one of those celebrity couples that we unabashedly love, not only because they're so down-to-earth, but also because they seem like they'd be fun to hang out with in real life. The minute-long spot features the couple attempting to plan a dinner party -- or as Shepard calls it, a "circus -- with two of their couple friends and their children.
Luckily, Samsung's high-tech home appliances -- refrigerators, washing machines, ovens and vacuuming bots -- come to the rescue in this funny ad.
Trend Themes
1. Smart Home Appliances - There is a growing trend of using high-tech home appliances to simplify household tasks and enhance convenience.
2. Celebrity Endorsements - Brands are increasingly leveraging the popularity and relatability of celebrity couples to promote their products and services.
3. Realistic Advertisements - Advertisements are now focusing on presenting relatable scenarios and characters to create a connection with consumers.
Industry Implications
1. Home Appliance Industry - There are opportunities for manufacturers to develop and market innovative smart home appliances that can streamline daily tasks and improve efficiency.
2. Advertising Industry - The inclusion of celebrity couples in ads offers opportunities for advertisers to create engaging and relatable campaigns that resonate with consumers.
3. Consumer Electronics Industry - Companies can capitalize on the trend of realistic advertisements by producing authentic and relatable commercials that highlight the benefits of their products.
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