The KRANK Kustom Kaffeine Branding is Eye-Catching and Artistic
Michael Hemsworth — February 27, 2018 — Marketing
References: darlingbrands & thedieline
The KRANK Kustom Kaffeine branding is the design work of Darling Brands and looks to create an eye-catching packaging aesthetic that will convey a sense of playfulness to the consumer. Consisting of collaged images, the coffee bag branding identifies that the product is anything but old-fashioned and is appealing to younger consumers. As coffee culture becomes more popular amongst younger demographics, we could see a need for products and branding that is more appealing to their personal style preferences.
The KRANK Kustom Kaffeine branding and design looks to modernize the classic beverage and bring it into the present era in a way that makes it playful, edgy and approachable. This helps to diversify the market to offer a new product lineup for consumers to choose from.
The KRANK Kustom Kaffeine branding and design looks to modernize the classic beverage and bring it into the present era in a way that makes it playful, edgy and approachable. This helps to diversify the market to offer a new product lineup for consumers to choose from.
Trend Themes
1. Artistic Packaging - Creating eye-catching and unique packaging through collaged design, which appeals to the younger market and makes a product playful, edgy and approachable.
2. Modernizing Classic Products - Updating traditional products such as coffee to align with current youthful trends to target more youthful demographics.
3. Personalized Branding - Tailoring branding to appeal to individual style preferences to help differentiate products from competitors in the market.
Industry Implications
1. Coffee - Marketing coffee to younger demographics by modernizing packaging and appealing to their personal style preferences.
2. Consumer Packaged Goods - Collaged design on product packaging to create unique and eye-catching products for the younger market and differentiate them from traditional packaging.
3. Advertising and Marketing - Creating personalized branding that caters to individual style preferences to effectively target and engage with younger demographics.
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