The Let's Get Zesty Campaign Presents Kraft Italian Dressings
Simal Yilmaz — April 6, 2013 — Marketing
The Let's Get Zesty campaign that promotes the Kraft Italian dressings used a sensual approach to market salad dressings to the ladies.
The campaign uses a very similar concept to the famous Old Spice commercial. The handsome man used in the Kraft ad is meant to epitomize the perfect, desirable man just like the Old Spice guy. He radiates excellence in all endeavors, such as perfectly slicing a pepper that he spends about a millisecond to cut. This arouses desire of women and men who are watching with subtle sexual innuendos throughout the commercial.
The fact that sex sells is now common knowledge. Commercials are using this notion and still making use of the tactic by self-humoring their blatantly obvious pursuit with cheesy lines and intended overacting.
The campaign uses a very similar concept to the famous Old Spice commercial. The handsome man used in the Kraft ad is meant to epitomize the perfect, desirable man just like the Old Spice guy. He radiates excellence in all endeavors, such as perfectly slicing a pepper that he spends about a millisecond to cut. This arouses desire of women and men who are watching with subtle sexual innuendos throughout the commercial.
The fact that sex sells is now common knowledge. Commercials are using this notion and still making use of the tactic by self-humoring their blatantly obvious pursuit with cheesy lines and intended overacting.
Trend Themes
1. Sensual Advertising - There is an opportunity for businesses to use sensual and provocative advertising to sell products.
2. Sexual Innuendos in Marketing - Businesses can incorporate subtle sexual innuendos in their marketing campaigns to evoke desire among their target audiences.
3. Humorous Sexual Marketing - There is a trend of using humorous and self-aware sexual marketing to sell products, which can be leveraged by businesses.
Industry Implications
1. Food and Beverage - The food and beverage industry can use sensual advertising and subtle sexual innuendos in their marketing campaigns to make their products more appealing and desirable to their target audiences.
2. Personal Care and Beauty - Businesses in the personal care and beauty industry can use the trend of humorous and self-aware sexual marketing to sell their products.
3. Fashion and Apparel - Fashion and apparel companies can use sensual and provocative advertising to make their products more attractive to consumers.
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