The Recent Kraft Dinner Rebranding Adopts the 'KD' Name
Jana Pijak — August 18, 2015 — Marketing
The recent Kraft Dinner rebranding effort replaces the mac and cheese snack's logo with a 'KD' alternative that relates to its popular nickname. While many mac and cheese fans have referred to Kraft Dinner as 'KD' for quite some time, the name is now official thanks to a new logo and box design that has already hit Canadian store shelves.
Despite of its product consistency over the years, Kraft Dinner shocks fans with a new logo design that is more eye-catching and familiar to its target demographic. This Kraft Dinner rebranding effort will appeal to millennials who grew up eating its tasty products.
Similar to its low cost and quick prep time, this mac and cheese product's branding is also concise and attention-grabbing.
Despite of its product consistency over the years, Kraft Dinner shocks fans with a new logo design that is more eye-catching and familiar to its target demographic. This Kraft Dinner rebranding effort will appeal to millennials who grew up eating its tasty products.
Similar to its low cost and quick prep time, this mac and cheese product's branding is also concise and attention-grabbing.
Trend Themes
1. Revamped Comfort Food Labels - The trend of revamping classic comfort food labels to appeal to a younger demographic by adopting a concise and attention-grabbing branding style.
2. Adopting Popular Nicknames as Official Names - The trend of adopting popular nicknames as official names for food products, as seen with the 'KD' rebranding of Kraft Dinner.
3. Eye-catching Box Design - The trend of using more eye-catching and familiar box designs to grab the attention of consumers, as seen with the new Kraft Dinner 'KD' logo and box design.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of adopting eye-catching and concise branding for their products to appeal to a younger demographic.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of revamping classic branding to appeal to a younger demographic, utilizing popular nicknames and attention-grabbing designs.
3. Packaging and Labeling - The packaging and labeling industry can capitalize on the trend of creating more eye-catching and familiar box designs to grab the attention of consumers, making products stand out on the shelves.
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