Teenage Mutant Ninja Turtles are Turned Into Kraft Dinner Noodles
Jennifer Paul — February 19, 2014 — Marketing
References: kraftcanada & mashable
Kraft Dinner has announced its new delicious shape and this year it's in the shape of the Teenage Mutant Ninja Turtles. I really don't know how this cheesy meal could get any better. If the Ninja Turtles aren't enough of a throwback, the commercial features Vanilla Ice performing 'The Ninja Rap,' which appeared in the film 'Teenage Mutant Ninja Turtles II: The Secret of the OOze.'
The ad showcases Vanilla Ice stocking the grocery store shelves with Macaroni and Cheese while singing the rap. A mother and son are grocery shopping and she becomes stunned when she recognizes the star. Before the ad ends he obviously says to the little boy, "Word to your mother." I am pretty sure this product will be flying off the grocery store shelves for adults and kids alike.
The ad showcases Vanilla Ice stocking the grocery store shelves with Macaroni and Cheese while singing the rap. A mother and son are grocery shopping and she becomes stunned when she recognizes the star. Before the ad ends he obviously says to the little boy, "Word to your mother." I am pretty sure this product will be flying off the grocery store shelves for adults and kids alike.
Trend Themes
1. Pop Culture Food Mashups - There is an opportunity for food companies to create mashup products that combine popular culture and food, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles.
2. Nostalgic Marketing - There is an opportunity for companies to market nostalgic products, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles, to adults who remember them from their childhood.
3. Celebrity Endorsements - There is an opportunity for companies to partner with celebrities, like Vanilla Ice in Kraft Dinner's Teenage Mutant Ninja Turtles noodles ad, to promote their products to a wider audience.
Industry Implications
1. Food and Beverages - There is an opportunity for food companies to create unique and fun products that appeal to both children and adults, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles.
2. Marketing and Advertising - There is an opportunity for marketing and advertising companies to help brands tap into nostalgia and pop culture trends, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles ad.
3. Entertainment - There is an opportunity for entertainment companies to partner with food brands to create cross-promotional products that tie into popular culture, like Kraft Dinner's Teenage Mutant Ninja Turtles noodles.
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