This Men's Footwear is Inspired by Androgynous KPop Star G-Dragon
Charlotte Joyce Kidd — September 4, 2015 — Fashion
KPop star G-Dragon, who has an immense and devoted Asian following, is collaborating with Italian luxury footwear designer Giuseppe Zanotti to create a line of glitter-accented men's shoes.
Giuseppe Zanotti is eager to expand into the Asian market and is harnessing the influence of the notorious KPop star G-Dragon to do so. The collaborative collection is inspired by the KPop star's elegant, imaginative and androgynous sense of style. The shoe collection will include a unisex loafer and a lace-up shoe. Both versions of the G-Dragon-inspired shoes will come in black with a multi-colored glitter finish.
Of the collaboration, the internationally renowned KPop star says, "These shoes turned out exactly how I wanted. It’s not just girls or women who get excited and worked up over pretty shoes."
Giuseppe Zanotti is eager to expand into the Asian market and is harnessing the influence of the notorious KPop star G-Dragon to do so. The collaborative collection is inspired by the KPop star's elegant, imaginative and androgynous sense of style. The shoe collection will include a unisex loafer and a lace-up shoe. Both versions of the G-Dragon-inspired shoes will come in black with a multi-colored glitter finish.
Of the collaboration, the internationally renowned KPop star says, "These shoes turned out exactly how I wanted. It’s not just girls or women who get excited and worked up over pretty shoes."
Trend Themes
1. Androgynous Fashion - Fashion designers could explore the unisex trend and market it to diverse consumers, regardless of their gender or identity.
2. Celebrity Collaborations - Luxury brands could partner with celebrities to capitalize on their large fan bases and expand into new markets.
3. Men's Footwear - Brands could create innovative, eye-catching shoe designs for men to meet rising demand and attract new consumers.
Industry Implications
1. Fashion - Fashion brands could launch androgynous fashion lines aimed at a diverse consumer base.
2. Luxury Goods - Luxury brands could collaborate with celebrities to design new collections and promote their products to new markets.
3. Retail - Retailers could capitalize on the trend of men's fashion and footwear by offering innovative and versatile designs.
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