Kp Cykler Wants to Incorporate Style and Vintage Aesthetics for Less
Rebecca Byers — April 6, 2015 — Lifestyle
References: kickstarter & fastcodesign
Danish designer Kaspar Peek launched KP Cykler in response to his own frustrations around designing a bicycle for himself that was combined vintage bike aesthetics with modern day technological cycling innovations. Currently up for funding on Kickstarter, KP Cykler hopes to carve out a space in the market to provide the best of both worlds at a lower price point.
A large portion of the savings KP Cykler is offering stems from the fact that they sell direct to customer, while they also take care of the custom bike designing through the use of a digital format, taking away the necessity for an expert builder.
KP Cykler is one of many businesses scrambling to make contemporary bicycle designs affordable and accessible to the average consumer.
A large portion of the savings KP Cykler is offering stems from the fact that they sell direct to customer, while they also take care of the custom bike designing through the use of a digital format, taking away the necessity for an expert builder.
KP Cykler is one of many businesses scrambling to make contemporary bicycle designs affordable and accessible to the average consumer.
Trend Themes
1. Affordable Custom Bikes - Opportunity for businesses to tap into the growing demand for affordable custom bicycle designs.
2. Direct-to-consumer Sales - Disruptive innovation opportunity lies in selling products directly to customers, bypassing the traditional retail model.
3. Digital Design and Manufacturing - Incorporating digital formats for custom bike design opens up possibilities for cost-effective and efficient production.
Industry Implications
1. Bicycle Manufacturing - Bicycle manufacturers can explore opportunities in producing affordable custom bikes with vintage aesthetics.
2. E-commerce - E-commerce platforms and online retailers can capitalize on the trend by offering direct-to-consumer sales for custom bicycles.
3. Digital Design Software - Software companies specializing in digital design can develop tools and platforms tailored for custom bike designing and manufacturing.
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