The Korean label O'2nd Campaign is Creatively Unique
Cammilyn Scott — July 16, 2011 — Fashion
References: fashiongonerogue
The fall 2011 campaign for Korean label O’2nd resembles a modern day inspector gadget with over-the-top fashionista flare.
Model Audrey Marney dons bold accessories, from bowler hats and umbrellas to knee high tights and leather gloves. The fall 2011 campaign's eccentric styling by Jacob K presents model Audrey Marney playfully, using narrow hangers, enormous binoculars and fancy umbrellas as visual displays.
Quirky hair and makeup by Malcolm Edwards and Sam Bryant make the model pop and shine, completing this blissful Korean label O’2nd fall 2011 campaign.
Model Audrey Marney dons bold accessories, from bowler hats and umbrellas to knee high tights and leather gloves. The fall 2011 campaign's eccentric styling by Jacob K presents model Audrey Marney playfully, using narrow hangers, enormous binoculars and fancy umbrellas as visual displays.
Quirky hair and makeup by Malcolm Edwards and Sam Bryant make the model pop and shine, completing this blissful Korean label O’2nd fall 2011 campaign.
Trend Themes
1. Expressive Fashion Campaigns - Opportunity for brands to create visually captivating and unique advertising campaigns that showcase eccentric styling and accessories.
2. Bold Accessories - Rising trend of incorporating bold and unconventional accessories in fashion campaigns, providing an innovative way to showcase products and create visual impact.
3. Quirky Hair and Makeup - Growing demand for unconventional and playful hair and makeup styles in fashion campaigns, offering opportunities for creative expression and experimentation.
Industry Implications
1. Fashion - Fashion brands can embrace the trend of expressive doll-like lookbooks to create captivating campaigns and stand out in a crowded market.
2. Advertising - The rise of expressive fashion campaigns creates opportunities for advertising agencies to collaborate with brands and create visually stunning and memorable advertisements.
3. Beauty - Beauty industry professionals can take inspiration from the trend of quirky hair and makeup in fashion campaigns to offer unique and playful beauty looks to their clients.
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