Kobe Bryant Launches Sina.com Blog in Both Chinese and English
Marissa Brassfield — January 22, 2009 — Pop Culture
References: news.smh.au & psfk
Kobe Bryant's talents on the basketball court are known all over the world, but his Internet star power is rising thanks to his brand new Sina.com blog launched in China. With an estimated 94 million registered users, Sina.com is one of China's largest Internet portals; PSFK reports that within two days of Bryant's blog launch, his first entry had over 120,000 views and over 4,800 comments.
Hey Kobe, we can think of another place for you to blog and reach your audience. You wouldn't even need a translator!
Bryant has always been enthralled with the international scene; he credits growing up in Italy as a central part of learning to appreciate other cultures and languages. "Kids in Europe speak two languages. They get to see other cultures but our kids here in the United States don't get that," says Bryant. "When I was growing up in Italy it opened up a whole new world to me and I thought anything was possible."
Hey Kobe, we can think of another place for you to blog and reach your audience. You wouldn't even need a translator!
Bryant has always been enthralled with the international scene; he credits growing up in Italy as a central part of learning to appreciate other cultures and languages. "Kids in Europe speak two languages. They get to see other cultures but our kids here in the United States don't get that," says Bryant. "When I was growing up in Italy it opened up a whole new world to me and I thought anything was possible."
Trend Themes
1. Multilingual Blogging - Bilingual celebubloggers like Kobe Bryant are increasing their internet star power by launching Sina.com blogs in both Chinese and English, opening up new audiences and readership potential
2. Cross-cultural Communication - Through multilingual celebublogging, notable figures like Kobe Bryant are driving the need for better cross-cultural communication and understanding between different nations and communities
3. Localized Content Creation - Celebrities and influencers are sparking a trend in localized content creation by launching blogs and social media channels in different languages, showcasing the importance of catering to regional audiences and their specific interests and demands
Industry Implications
1. Internet and Social Media - The internet and social media industry can benefit greatly from multilingual celebublogging as it drives traffic and engagement, opening new opportunities for content monetization and user acquisition
2. Translation and Localization - The translation and localization industry can seize on the need for better communication across cultures and languages, by providing services and solutions that enable creators and businesses to communicate effectively and accurately in different languages
3. Celebrity and Influencer Marketing - As celebublogging continues to gain traction, celebrity and influencer marketing is set to experience growth as more brands partner with multilingual celebrities like Kobe Bryant to reach new audiences and harness their star power
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