Knickermail Underwear Greeting Cards Send Panties
Elsa Blaine — December 29, 2010 — Fashion
References: shop.knickermail & springwise
"Love Through the Letterbox" is the tagline of Knickermail underwear greeting cards, a new company that sends sexy designer undies in the post instead of run-of-the-mill cards.
Each Knickermail underwear greeting card's shipment is accompanied by a gift card with your choice of 3 witty prewritten messages, or you can choose to include your own personal panty note. Check out some of the Knickermail underwear greeting cards options in the gallery.
Implications - Consumers will be drawn to products through which they are able express themselves to others in a humorous or lighthearted manner. Businesses that provide unconventional ways to express individuals' personalities or feelings will see large returns.
Each Knickermail underwear greeting card's shipment is accompanied by a gift card with your choice of 3 witty prewritten messages, or you can choose to include your own personal panty note. Check out some of the Knickermail underwear greeting cards options in the gallery.
Implications - Consumers will be drawn to products through which they are able express themselves to others in a humorous or lighthearted manner. Businesses that provide unconventional ways to express individuals' personalities or feelings will see large returns.
Trend Themes
1. Personalized Gifting - Offering unconventional ways for consumers to express their personalities or feelings through personalized gifts is a growing trend.
2. Fashion E-commerce - Offering unique and creative fashion products through e-commerce platforms is a growing trend for disruptive innovation.
3. Novelty Humor - Providing novelty humor products that add an element of surprise to gift-giving occasions is a growing trend.
Industry Implications
1. Greeting Cards - Greeting card companies can disrupt the market by offering unique and personalized gifting options that go beyond the traditional paper card.
2. Apparel and Fashion - Fashion companies can create unique and creative products that offer a surprise element to their customers' shopping experience.
3. E-commerce - E-commerce platforms can offer engaging and personalized options for gift-giving occasions, enhancing the customer's online shopping experience.
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