The K/LLER Collection is Made for Those with a Killer Instinct
Meghan Young — August 7, 2012 — Fashion
References: kllercollection & coolhunting
The name of the K/LLER Collection perfectly sets the tone for this jewelry line. Bold and tough, it is made for individuals with a killer instinct (figuratively, of course, not literally). Yet what the name doesn't allude to is the feminine quality that is still present in each design. Although the K/LLER Collection is easily androgynous, there is a femininity that will reel women in instantly.
Founded by Katie deGuzman and Michael Miller, designers based in Brooklyn, New York, the K/LLER Collection revolves around found materials and objects that have been deconstructed and reconstructed to form striking, one-of-a-kind pieces. The K/LLER Collection is comprised of bracelets, necklaces, rings and earrings in various finishes including brass and silver.
Founded by Katie deGuzman and Michael Miller, designers based in Brooklyn, New York, the K/LLER Collection revolves around found materials and objects that have been deconstructed and reconstructed to form striking, one-of-a-kind pieces. The K/LLER Collection is comprised of bracelets, necklaces, rings and earrings in various finishes including brass and silver.
Trend Themes
1. Bold Jewelry - Disruptive innovation opportunity: Designing bold jewelry that appeals to individuals with a killer instinct while still maintaining a feminine quality.
2. Androgynous Design - Disruptive innovation opportunity: Creating androgynous jewelry that can attract both male and female customers, merging traditional gender roles in the industry.
3. Deconstructed Jewelry - Disruptive innovation opportunity: Utilizing found materials and deconstructed objects to create unique and eye-catching jewelry pieces that stand out in the market.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introducing bold and androgynous jewelry designs that cater to the increasing demand for unique fashion accessories.
2. Sustainable Design - Disruptive innovation opportunity: Incorporating the use of found materials and promoting sustainable practices in the jewelry industry to meet the growing consumer demand for eco-friendly products.
3. Artisanal Jewelry - Disruptive innovation opportunity: Showcasing deconstructed and reconstructed jewelry pieces as artisanal creations, emphasizing the craftsmanship and individuality of each design.
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