IKEA's 'KLIKK' App Only Lets Users Take a Single Photo
Laura McQuarrie — April 12, 2016 — Tech
'KLIKK' is the name of a new app from IKEA that challenges its users to be more considerate when it comes to composition, timing, exposure and other elements of photography. In an age where smartphone photography has made it possible for anyone to shoot at their convenience and edit later, KLIKK only gives its users one chance to take the perfect photo.
As well as forcing users to be more discerning with when they choose to press the shutter button on their phones, the result is a highly curated collection of images on the KLIKK app that are pleasing to the eye.
The launch of the KLIKK app coincides with an all-new IKEA Art Collection that is entirely devoted to the art of photography. KLIKK gives photographers the chance for their photo to join this collection as a limited-edition print.
As well as forcing users to be more discerning with when they choose to press the shutter button on their phones, the result is a highly curated collection of images on the KLIKK app that are pleasing to the eye.
The launch of the KLIKK app coincides with an all-new IKEA Art Collection that is entirely devoted to the art of photography. KLIKK gives photographers the chance for their photo to join this collection as a limited-edition print.
Trend Themes
1. One-shot Photography - Opportunity to create apps that challenge users to capture the perfect photo in one shot, promoting mindfulness and creativity.
2. Curated Image Collections - Opportunity to develop platforms that curate highly appealing and visually pleasing images to enhance user experiences and inspire creativity.
3. Limited-edition Art Prints - Opportunity to explore limited-edition art prints as a way to showcase and monetize user-generated photography content.
Industry Implications
1. Photography Apps - Creating one-shot photography apps that challenge users can be a lucrative opportunity in the mobile app industry.
2. Art and Home Decor - Integrating limited-edition prints of user-generated photography into art collections and home decor products can open up new avenues for revenue.
3. Digital Media Platforms - Developing platforms that curate and showcase visually pleasing images can attract users and advertisers looking for high-quality visual content.
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