The Kit Kat Have a Break Campaign is Reassuringly Surreal
Meghan Young — April 4, 2014 — Marketing
The Kit Kat Have a Break ad campaign shows just how powerful this chocolate bar is. It can result in people taking breaks from even the most catastrophic events such as a perfect storm out at sea. Not to mention more surreal situations as a volcanic hell and a terrifying roller coaster. All of these scenarios have a second thing in common aside from the chocolate, the eater is having a much better time than his or her co-workers.
Conceived and executed the by JWT ad agency branch based in London, United Kingdom, the Kit Kat Have a Break ad campaign was art directed by Christiano Neves with creative direction by Russell Ramsay. The imaginative images were shot by photographer Salamagica.
Conceived and executed the by JWT ad agency branch based in London, United Kingdom, the Kit Kat Have a Break ad campaign was art directed by Christiano Neves with creative direction by Russell Ramsay. The imaginative images were shot by photographer Salamagica.
Trend Themes
1. Surreal-vertising - Disruptive innovation opportunity: Brands can explore the use of surreal and unexpected imagery in their advertising campaigns to grab consumers' attention and create memorable experiences.
2. Escape Marketing - Disruptive innovation opportunity: Companies can tap into the desire for escapism by positioning their products or services as a break from daily stress and offering consumers a temporary reprieve from the chaos of the world.
3. Emotional Messaging - Disruptive innovation opportunity: Businesses can adopt emotionally-driven messaging in their marketing efforts to connect with consumers on a deeper level and evoke powerful responses that lead to brand loyalty.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Food and beverage companies can leverage creative advertising techniques to captivate consumers and differentiate themselves in a competitive landscape.
2. Advertising and Marketing - Disruptive innovation opportunity: The advertising and marketing industry can explore unconventional approaches and out-of-the-box ideas to create impactful campaigns that resonate with target audiences.
3. Travel and Leisure - Disruptive innovation opportunity: Travel and leisure brands can leverage the desire for escapism by offering unique experiences that transport consumers to surreal and captivating destinations.
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