Kit Butler Stars in this Vintage-Themed and Candid Image Series
Jana Pijak — May 13, 2016 — Fashion
References: dean-hau.squarespace & fuckingyoung.es
Resembling a set of retro polaroids, this editorial by Dean Hau puts the spotlight on model newcomer Kit Butler. Butler dons a mix of casuals and more whimsical eveningwear staples while posing in a relaxed studio setting.
The model is lensed candidly, appearing honest and authentic rather than overly posed. Dean Hau's editorial is reminiscent of retro polaroid pictures and is even grainy in texture. The somewhat overly exposed series boasts styling by KK Obi and is featured in Seventh Man's latest issue.
The Spring/Summer 2016 issue references nostalgic fashion imagery and is a testament to the recent return of 80s era menswear. Model Kit Butler soaks in the spotlight while donning Risky Business-inspired shades and a messy haircut that fits his wardrobe perfectly.
The model is lensed candidly, appearing honest and authentic rather than overly posed. Dean Hau's editorial is reminiscent of retro polaroid pictures and is even grainy in texture. The somewhat overly exposed series boasts styling by KK Obi and is featured in Seventh Man's latest issue.
The Spring/Summer 2016 issue references nostalgic fashion imagery and is a testament to the recent return of 80s era menswear. Model Kit Butler soaks in the spotlight while donning Risky Business-inspired shades and a messy haircut that fits his wardrobe perfectly.
Trend Themes
1. Retro Polaroid Aesthetic - Opportunity for brands to incorporate a nostalgic polaroid aesthetic in their marketing materials and social media campaigns.
2. Authentic Candid Photography - Potential for photographers to offer candid photography services to capture honest and genuine moments.
3. Nostalgic Fashion Imagery - Fashion brands can leverage nostalgic fashion imagery to appeal to consumers who are drawn to retro styles.
Industry Implications
1. Marketing and Advertising - There is a disruptive innovation opportunity for agencies to create marketing campaigns that embrace the retro polaroid aesthetic.
2. Photography - Photographers can attract clients by specializing in candid photography with a retro polaroid vibe.
3. Fashion and Retail - Fashion brands can tap into the nostalgic fashion imagery trend to create collections and marketing campaigns that resonate with consumers seeking retro styles.
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