YellowPagesGoesGreen.com
Marissa Brassfield — August 23, 2008 — Eco
References: yellowpagesgoesgreen.org & psfk
Phone books are as ubiquitous as they are heavy, cumbersome and outdated. Yellow Pages Goes Green promises to stop the never-ending flow of these useless phone-books-turned-booster seats by notifying publishers to stop sending them altogether. It's like a Do Not Call list for phone books.
According to the site, 500 million phone books are printed each year, many of which are ultimately discarded. That's 19 million harvested trees, 1.6 billion pounds of paper, 268,000 cubic yards of landfill, and 3.2 billion kilowatt hours of electricity. While the phone book industry does promote recycling their books, Yellow Pages Goes Green points out that recycling books that were unwanted in the first place is still a waste of resources.
According to the site, 500 million phone books are printed each year, many of which are ultimately discarded. That's 19 million harvested trees, 1.6 billion pounds of paper, 268,000 cubic yards of landfill, and 3.2 billion kilowatt hours of electricity. While the phone book industry does promote recycling their books, Yellow Pages Goes Green points out that recycling books that were unwanted in the first place is still a waste of resources.
Trend Themes
1. Digital Directory Services - Disruptive innovation opportunity: Develop an online platform that provides comprehensive and up-to-date business information, eliminating the need for physical phone books.
2. Eco-friendly Marketing Solutions - Disruptive innovation opportunity: Create sustainable advertising methods that reduce paper waste, such as digital advertising campaigns and online business directories.
3. Mobile App-based Business Directories - Disruptive innovation opportunity: Design a mobile application that allows users to easily search and access business information, making traditional phone books obsolete.
Industry Implications
1. Online Directory Services - Disruptive innovation opportunity: Establish an online directory service that aggregates business information from various sources and offers advanced search capabilities.
2. Sustainability Consulting - Disruptive innovation opportunity: Provide consulting services to businesses seeking to reduce their environmental impact by adopting sustainable marketing and advertising strategies.
3. Mobile App Development - Disruptive innovation opportunity: Build mobile applications that revolutionize how users find and interact with local businesses, eliminating the need for physical phone books.
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