The KISS FM 'It’s Better When You Hear It' Ads are Hilariously Unique
Souzan Michael — September 14, 2011 — Marketing
References: adsoftheworld & artnectar
There are so many radio station advertisements out there that it can become hard to pick a radio station to listen to, let alone distinguish between the ads, but the KISS FM 'It’s Better When You Hear It' print ads are certainly one of the more memorable ones I have ever encountered.
The Chicago-based radio station tapped into the root of a song, the lyrics, in order to capture the attention of audiences. With lyrics from Rihanna, Kesha, Usher, and Lady Gaga songs, the ads portray what seems like complete nonsense at first.
The KISS FM It’s Better When You Hear It ads include the following lyrics: “Under my umbrella, ella, ella”, “Roma, Roma, Ma. Gaga, Ooh La La,” This Place About to Blo-Ohh Oh, O O O Oh,” and “O-O-O-O, O-O-O-O-O, O-O-O-O-O-Oh-Ohh, Oh My Gosh.”
These silly ads certainly do get their point across: the lyrics behind pop songs these days are absolute nonsense, but “it’s better when you hear it.”
The Chicago-based radio station tapped into the root of a song, the lyrics, in order to capture the attention of audiences. With lyrics from Rihanna, Kesha, Usher, and Lady Gaga songs, the ads portray what seems like complete nonsense at first.
The KISS FM It’s Better When You Hear It ads include the following lyrics: “Under my umbrella, ella, ella”, “Roma, Roma, Ma. Gaga, Ooh La La,” This Place About to Blo-Ohh Oh, O O O Oh,” and “O-O-O-O, O-O-O-O-O, O-O-O-O-O-Oh-Ohh, Oh My Gosh.”
These silly ads certainly do get their point across: the lyrics behind pop songs these days are absolute nonsense, but “it’s better when you hear it.”
Trend Themes
1. Nonsensical Advertising - The utilization of nonsense in advertising as a unique way to capture the audience's attention and make a lasting impression.
2. Music-based Advertising - The use of popular song lyrics as a way to promote a product or service in advertising campaigns.
3. Humorous Advertising - The use of humor in advertising as a way to stand apart from competitors and create a positive association with the brand.
Industry Implications
1. Radio Broadcasting - Radio stations can use nonsensical advertising as a way to differentiate themselves and stand out in a crowded market.
2. Marketing and Advertising - Marketing firms can leverage the power of popular song lyrics to create memorable and effective ad campaigns for their clients.
3. Music and Entertainment - Musicians and entertainment companies can collaborate with brands to create unique and attention-grabbing advertising campaigns featuring their music and lyrics.
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