Sanrio's Quirky Costumes Help to Introduce the Kirimi Character
Laura McQuarrie — March 12, 2014 — Life-Stages
References: sanrio.co.jp & en.rocketnews24
Among Sanrio's cute assortment of mascots is Kirimi, a relatively new an rather unusual character who is an animated filet of salmon. Sanrio describes that the backstory for this quirky character is that "she achieved sentience after being sliced off of a whole fish."
Alike Hello Kitty, Kirimi-chan is being turned into all sorts of products, including this inflatable salmon filet costume headpiece. Since Kirimi is so new, Sanrio is stirring up some hype for the adorable salmon filet by giving away 100 of these costumes until the end of March.
The giveaway also includes some of Kirimi's friends, like Kamaboko the fish sausage slice and Rosu, the cut pork sirloin. With these exclusive, wacky costumes, you definitely won't have to worry about someone else dressing up as the same thing on Halloween.
Alike Hello Kitty, Kirimi-chan is being turned into all sorts of products, including this inflatable salmon filet costume headpiece. Since Kirimi is so new, Sanrio is stirring up some hype for the adorable salmon filet by giving away 100 of these costumes until the end of March.
The giveaway also includes some of Kirimi's friends, like Kamaboko the fish sausage slice and Rosu, the cut pork sirloin. With these exclusive, wacky costumes, you definitely won't have to worry about someone else dressing up as the same thing on Halloween.
Trend Themes
1. Animated Mascot Costumes - Companies can capitalize on the popularity of animated mascots by creating inflatable costume headpieces, like Sanrio's Kirimi character.
2. Character Merchandise - There is a growing trend of turning popular characters, like Kirimi, into various products to generate excitement and increase brand awareness.
3. Exclusive Giveaways - Brands can create hype and build customer loyalty by offering limited-edition costumes or merchandise as part of a promotional giveaway.
Industry Implications
1. Entertainment - The entertainment industry can create innovative, inflatable costume headpieces based on popular animated mascots.
2. Merchandise - The merchandise industry can capitalize on the trend of turning characters into various products, like costume headpieces, to appeal to fans and collectors.
3. Marketing and Promotions - Companies in the marketing and promotions industry can utilize exclusive giveaways, like limited-edition costumes, to generate buzz and engage customers.
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