Kirei Towel Packaging Channels Cleanliness for Creative Merchandizing
Amelia Roblin — September 5, 2012 — Life-Stages
References: behance.net & packagingoftheworld
It's common to see face washers without any sort of wrapping, more often they simply sport a tag or two and an overhead sign. Kirei Towel packaging doesn't just suggest a fresh strategy for protecting unsold linens but it goes further to invest imagination in the visual identity of these goods.
Hannah Jor won the Best of International Visual Communications award because of the clever creativity expressed in her project. She began with this notion that towels and cloths are associated with cleanliness and she extrapolated conceptually to come up with a captivating graphic scheme.
Dwelling on the tools of her own trade, the designer crafted boxes into large stubby pencil shapes. Kirei Towel packaging exposes the fabrics as erasers, as implements that wipe errors clean.
Hannah Jor won the Best of International Visual Communications award because of the clever creativity expressed in her project. She began with this notion that towels and cloths are associated with cleanliness and she extrapolated conceptually to come up with a captivating graphic scheme.
Dwelling on the tools of her own trade, the designer crafted boxes into large stubby pencil shapes. Kirei Towel packaging exposes the fabrics as erasers, as implements that wipe errors clean.
Trend Themes
1. Creative Packaging - Creative packaging designs like Kirei Towel's eraser-themed packaging offer disruptive innovation opportunities for businesses to enhance product visibility and appeal.
2. Visual Identity Marketing - Utilizing visual identity marketing strategies such as Kirei Towel's graphic scheme can help businesses differentiate their products and establish a strong brand presence.
3. Conceptual Branding - Conceptual branding approaches like Kirei Towel's association of towels with erasers present opportunities for businesses to create unique and memorable brand narratives.
Industry Implications
1. Home Goods - Home goods businesses can explore creative packaging designs and visual identity marketing to attract customers and stand out in a competitive market.
2. Personal Care - Personal care product brands can adopt conceptual branding techniques to create innovative packaging designs that align with the products' functional attributes and consumer aspirations.
3. Stationery - Stationery industry players can leverage visual identity marketing and unique packaging concepts to capture the attention of consumers who value creativity and originality in their purchases.
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