The Chandeluer Island Brewing Co. is Making a Mardi Gras King Cake Beer
Laura McQuarrie — February 12, 2018 — Marketing
References: facebook & foodandwine
King cake beer is a new creation from Chandeluer Island Brewing Co. for Mardi Gras, which is made with one large king cake per keg of beer—or about 1.5 pounds of cake for every gallon of beer. King Cake is beloved for its cinnamon flavor and bright colors and the brewery’s take on the treat as a beer is set to perfectly capture its essence in beverage format.
After the success of its Oreo stout, the Chandeluer Island Brewing Co.’s brewmaster joked about creating a king cake beer. The latest update from the brewery notes that "The last batch of King Cake wasn’t ‘King Cakey’ enough so we picked up another cake from Le Bakery and we’re adding it to the tank."
The king cake beer is set to be served on nitro so that it remains ultra-creamy.
Image Credit: Facebook
After the success of its Oreo stout, the Chandeluer Island Brewing Co.’s brewmaster joked about creating a king cake beer. The latest update from the brewery notes that "The last batch of King Cake wasn’t ‘King Cakey’ enough so we picked up another cake from Le Bakery and we’re adding it to the tank."
The king cake beer is set to be served on nitro so that it remains ultra-creamy.
Image Credit: Facebook
Trend Themes
1. Cake-infused Beers - Exploring the combination of cake flavors and beer offers a disruptive innovation opportunity in the beverage industry.
2. Flavor-inspired Brews - Creating unique and unconventional beer flavors, such as King Cake, presents a disruptive innovation opportunity for craft breweries.
3. Nitro Beer Innovation - Using nitro technology to enhance the creaminess of beer opens up a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Craft Brewery - Craft breweries can benefit from the trend by experimenting with flavor-infused beers and offering unique brews to attract adventurous beer enthusiasts.
2. Beverage Industry - The beverage industry can explore the creation of unconventional and flavor-inspired brews to cater to the growing demand for unique drinking experiences.
3. Bakery - Bakeries can collaborate with breweries to supply cake ingredients, tapping into the trend of cake-infused beers and extending their market reach.
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