'Solstice' Turns Passing Hours into Moving Art
Richard Ling — November 14, 2018 — Art & Design
References: animarodesign & kickstarter
Solstice, a kinetic clock that turns passing hours into moving art, is now available on Kickstarter. Designed by
London-based studio Animaro, it gradually changes shape throughout the day to inspire a more relaxed
view of time.
“For many, time and a need for absolute accuracy has become a source of stress,” says Matt Gilbert,
Founder and Designer at Animaro. “When designing the Solstice clock, I wanted to make its movement
represent the passing of time in a way that was beautiful and peaceful, taking inspiration from flowers
opening in response to light.”
Unlike traditional clocks, Solstice displays time through shape and pattern, much like a sundial. Gradually
opening and closing over a 12 hour period, the clock’s movement follows that of the sun. At midday, when
the sun is higher in the sky, the clock is at its largest. At 6pm, when the sun is lower, the clock is at its
smallest.
Solstice is not only an engineering feat in terms of its motion, but also in terms of the quality of its
construction. The designer has carefully chosen the materials based on longevity and strength. The
central body of the clock is machined from a single piece of aluminium, making it both durable and
beautiful. The wood is engineered walnut and every clock is hand assembled to ensure the highest
quality.
The Solstice clock is available for pre-order on Kickstarter.
London-based studio Animaro, it gradually changes shape throughout the day to inspire a more relaxed
view of time.
“For many, time and a need for absolute accuracy has become a source of stress,” says Matt Gilbert,
Founder and Designer at Animaro. “When designing the Solstice clock, I wanted to make its movement
represent the passing of time in a way that was beautiful and peaceful, taking inspiration from flowers
opening in response to light.”
Unlike traditional clocks, Solstice displays time through shape and pattern, much like a sundial. Gradually
opening and closing over a 12 hour period, the clock’s movement follows that of the sun. At midday, when
the sun is higher in the sky, the clock is at its largest. At 6pm, when the sun is lower, the clock is at its
smallest.
Solstice is not only an engineering feat in terms of its motion, but also in terms of the quality of its
construction. The designer has carefully chosen the materials based on longevity and strength. The
central body of the clock is machined from a single piece of aluminium, making it both durable and
beautiful. The wood is engineered walnut and every clock is hand assembled to ensure the highest
quality.
The Solstice clock is available for pre-order on Kickstarter.
Trend Themes
1. Kinetic Clocks - There is a market demand for various types of Kinetic Clocks with peaceful and attractive designs.
2. Time-display Innovations - Consumers seek time-display innovations that relax and consequently reduce stress levels.
3. Luxury Timepieces - The high-end clock and watch market can focus on not just reduced stress, but providing more aesthetically pleasing and calming timepieces.
Industry Implications
1. Home Decor - Home Decor retailers and brands can leverage the trend of Kinetic Clocks and create more aesthetically pleasing and calming timepieces.
2. Luxury Goods & Fashion - Luxury Goods & Fashion companies can focus on not just reduced stress, but providing more aesthetically pleasing and calming timepieces.
3. Interior Design - Interior Designers can recommend Kinetic Clocks to customers who desire visually appealing stress-reducing decor pieces.
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