The New Kindle Oasis is Ready for Life at the Beach or by the Pool
Michael Hemsworth — October 12, 2017 — Tech
References: amzn.to & thegadgetflow
Technology brands are responding to consumer preferences for more durable devices in order to ensure that concerns over product life are acknowledged, which can be observed with the new Kindle Oasis eReader. The new eReader sports a waterproof design that allows it to be submerged in two meters of water for up to an hour without showing signs of breaking or succumbing to water damage. This will come as welcome news to travelers who use the device near water at the beach or by the pool to eliminate the worry that can come with using the device outside.
The Kindle Oasis eReader comes in 8GB or 32GB models and boasts a heavy duty design that will also help to prevent damage if dropped.
The Kindle Oasis eReader comes in 8GB or 32GB models and boasts a heavy duty design that will also help to prevent damage if dropped.
Trend Themes
1. Heavy Duty Ereaders - Brands respond to consumer preferences for durable devices, presenting opportunities for innovation in heavy-duty hardware and waterproof technology.
2. Waterproof Design - As waterproofing becomes an increasingly desired feature in consumer technology, there is space for innovation in creating more advanced, more versatile, and more affordable waterproofing materials.
3. Outdoor-friendly Devices - The new Kindle Oasis has been created with outdoor use cases in mind, suggesting a disruptive opportunity to tailor consumer electronics to outdoor and adventure markets.
Industry Implications
1. Consumer Electronics - Brands that meet consumer preferences for durability and outdoor usage could set new industry standards in electronics.
2. Travel - The waterproof feature of the new Kindle Oasis is perfect for travelers who want to read by the pool or on the beach without worrying about water damage.
3. Publishing - The Kindle Oasis is a game changer for the publishing industry, opening doors for interactive, outdoor reading experiences.
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