Tsukada Nojo and American Denim Retailer Lee Teamed Up to Create Kimono Fashion
Laura McQuarrie — July 18, 2015 — Fashion
References: en.rocketnews24 & tsukada2lee.fashionstore.jp
When an all-American denim is combined with traditional Japanese yukata summer kimono fashion, the result is a stylish cross-cultural fusion. This is the product of a partnership between American jean company Lee and Japanese restaurant chain Tsukada Nojo.
The creations for men and women include the Denim Mini Yukata and Denim Samue, which modernize the Japanese outfits with just a simple swap in materials. Although the styles can be paired with a colorful obi sash, since the ensembles are made entirely from denim, they work just as well with an accompanying belt.
Following the style put forth from this line of kimono fashion, it's easy to imagine that cultural outfits from other countries could be reworked in a similar way.
The creations for men and women include the Denim Mini Yukata and Denim Samue, which modernize the Japanese outfits with just a simple swap in materials. Although the styles can be paired with a colorful obi sash, since the ensembles are made entirely from denim, they work just as well with an accompanying belt.
Following the style put forth from this line of kimono fashion, it's easy to imagine that cultural outfits from other countries could be reworked in a similar way.
Trend Themes
1. Cross-cultural Fusion - The combination of traditional Japanese yukata fashion with American denim opens up opportunities for cross-cultural fashion collaborations.
2. Modernized Traditional Fashion - The use of denim in Japanese kimono fashion presents an opportunity to modernize and update traditional outfits for a contemporary audience.
3. Reworking Cultural Attire - The success of denim kimono fashion suggests potential for reworking cultural outfits from other countries using innovative materials and designs.
Industry Implications
1. Fashion - The fusion of traditional Japanese yukata fashion and American denim opens up new possibilities in the fashion industry for cross-cultural collaborations and modernizations.
2. Textile Manufacturing - The use of denim in traditional Japanese kimono designs creates opportunities for textile manufacturers to explore innovative materials and production techniques.
3. Cultural Collaboration - The success of the denim kimono fashion collaboration between Lee and Tsukada Nojo suggests opportunities for other industries, such as tourism or home goods, to explore cross-cultural collaborations and reimagined traditional products.
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