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Socialites Doing Business

Clean the Sky - Positive Eco Trends & Breakthroughs

Kim Kardashian Apparel

— October 26, 2007 — Celebs
Socialite Kim Kardashian, better known for her feminine forms, is set to launch her own clothing line with her sisters Kourtney and Khloe.

Kim and her sisters attended all the runways at last week's LA fashion week beside Kim catwalking for 2 B Free.

"We walked in the Christian Audigier show together. All three of us did it so it was so much fun. Last year I did it by myself. I was so nervous and I thought I was gonna faint when I walked out. My sisters were in the audience then but this time I got to see my sisters so nervous about how they were gonna walk."

The star, which also has a new reality show coming up (i.e. Keeping Up With the Kardashians), said, "It's definitely going to happen but we're just meeting with manufacturers at the minute so it's still in the early stages."

When asked about what kind of clothing they want to design she replied, "We want to start with jeans. Like a denim line. And then we want to do some really cute dresses and stuff that we would wear."

Kim already owns a boutique in LA specializing in designer labels.

"Pretty much my whole wardrobe is from there.My life and my world is fashion."

With numerous scandals, a reality show, and now a fashion line, Kim is turning into a busty version of Paris Hilton:
Trend Themes
1. Celebrity Fashion Lines - The proliferation of celebrity fashion lines provides an opportunity for businesses to innovate by creating new clothing and accessory lines based on celebrities' personal brands.
2. Reality Tv-inspired Brands - The success of Kim Kardashian's clothing line and reality show suggests a market opportunity for brands inspired by popular reality TV stars.
3. Designer Denim Reinvention - The Kardashian sisters' plan to start with a denim line presents an opportunity for businesses to innovate by creating new styles and aesthetics in the denim market.
Industry Implications
1. Fashion - The fashion industry, particularly the clothing and accessories sector, can leverage trends related to celebrity fashion lines, reality TV-inspired brands, and designer denim reinvention.
2. Television - The success of reality TV shows and their stars suggests an opportunity for the television industry to create new programming that showcases the personal lives and business ventures of popular reality TV stars.
3. Retail - Retailers can capitalize on the success of celebrity fashion lines and reality TV-inspired brands by incorporating these products into their inventory and marketing them to their audiences.
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