Kilo Fashion Lets You Buy Clothes by the Kilo
Michael Hines — May 12, 2011 — Unique
References: kilofascion.it & springwise
Add clothing to the list of things that you can officially buy by the kilo. A new pop-up Italian fashion store aptly named Kilo Fashion lets its customers pay for their purchases based on weight.
Kilo Fashion is the genius idea of Italian fashion brand Lilla. The store sells all types of high fashion and segregates each item into low, medium and high costs and customers are capped at 10 items per purchase.
I love the idea behind Kilo Fashion. Things are commonly compared to the worth of their weight in salt and gold -- why not clothes? I could see a store like Kilo Fashion being a hit in America, provided it changed its name. Americans would be confused and angered at having to convert pounds to kilos -- I know it!
Kilo Fashion is the genius idea of Italian fashion brand Lilla. The store sells all types of high fashion and segregates each item into low, medium and high costs and customers are capped at 10 items per purchase.
I love the idea behind Kilo Fashion. Things are commonly compared to the worth of their weight in salt and gold -- why not clothes? I could see a store like Kilo Fashion being a hit in America, provided it changed its name. Americans would be confused and angered at having to convert pounds to kilos -- I know it!
Trend Themes
1. By-the-kilo Shopping - Kilo Fashion's innovative retail approach of selling clothes by weight opens doors for other retailers to experiment with alternative pricing models.
2. Weight-based Purchasing - As more consumers seek sustainable and eco-friendly options, weight-based purchasing models offer the opportunity for brands to market their clothes as value-driven and environment-conscious.
3. High-fashion Sustainability - The success of Kilo Fashion highlights the potential for high-end fashion brands to adopt sustainable business practices, such as selling clothes by weight, and attract eco-conscious consumers.
Industry Implications
1. Fashion - Weight-based purchasing models challenge traditional retail pricing structures, offering an innovative approach for the fashion industry to explore.
2. Retail - By-the-kilo shopping provides customers with more control over their purchases, and may inspire other retail sectors to experiment with alternative pricing models to better align with consumer values.
3. Sustainability - Weight-based purchasing models support sustainable consumer behavior and offer opportunities for brands to promote their eco-friendly practices in the broader market.
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